With the beginning of the new year, it is important that you reflect on where you are and what you hope to achieve with your trade mark portfolio. Whilst a ten year renewal period for trade marks tends to encourage a ‘register and forget’ attitude, you can leverage and maximise your trade marks portfolio through regular mini checks-ups.
The following checklist presents items to consider in relation to your portfolio:
- Summary Status: What is the status of your existing trade marks and what activities are likely to occur this year?
- Renewals: Do you have any trade marks that are coming up for renewal during this year?
- Changes: Have you changed any of your names/logos, leading to a need for additional protection?
- New Marks: Have you launched any new products/services that require trade mark protection?
- Use: Have you been using your trade marks? It pays to routinely collect evidence of such use ‘as you go’ so you can have it at hand if ever needed.
- New Markets:
- Are you selling your products or services overseas?
- Are you importing new products into the Australian market?
- Have you expanded any goods/services offered under your trade marks?
Thinking about these things at the beginning of the year can assist you to develop a clear ‘plan of attack’ and list of strategic activities for the year ahead.
Please do not hesitate to contact us if you have any questions about any of the items above, we would be delighted to assist you.
3 February 2015