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Consumer Goods & Retail

In the consumer, FMCG and retail sectors, the interface between commercial transactions, intellectual property, branding strategy and regulation (such as Trade Practices and Competition law) is especially complex. By combining our commercial experience and technical skill in these areas, our lawyers have helped numerous brands develop from their earliest stages right through to commercial success.

Our lawyers’ advice has helped companies in the retail goods, textiles/fashion, food & beverage sectors towards brand maturity and success, both in Australia and into larger overseas markets. In many cases, this success has been underpinned by corporate, commercial and regulatory advice ensuring optimum business structure and ease in day-to-day commercial transactions.

FAL manages the trade marks portfolio for a number of clients in this sector.

Our problem-solving approach to resolving disputes through mediation helps our clients get on with the business of getting their products to market.

Our services to the Consumer Goods sector:
  • Contracts & Agreements
  • Corporate Structuring / Transition
  • Corporate Governance
  • Employment
  • Mediation and Dispute Resolution
  • Intellectual Property
  • Information Technology
  • Patent & Technology Commercialisation
  • Trade Marks & Brand Strategy
  • IP Litigation & Dispute Resolution
  • Customs & International Trade
Significant matters

FAL advises Thermomix in Australia Pty Ltd on its online brand management strategy for its iconic Thermomix product, on the use of brand name online and in social media on an active and ongoing basis, as a diverse range of issues arise.

FAL advised an iconic Australian FMCG brand on its transition from one comprehensive IT system running the whole manufacturing and admin aspects of the business to another substitute IT system, as part of an acquisition by a major private equity firm. This matter was time-critical to ensure continuity of operations and maintain the company’s value.

Our team advised a leading textiles brand on a comprehensive brand development strategy and trade mark usage.

Our lawyers acted for a leading clothing supplier in an international trade marks dispute where an overseas retailer sued for non-use of registered marks. Through mediation, this was resolved in favour of our client, once an independent valuation of the marks had been obtained.