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TRADE MARKS AND BRANDING STRATEGY

FAL Marks & Brands

Regardless of your industry, a well-protected and properly managed brand is one of your strongest assets as a business or organisation.

FAL manages a database of client trade marks and regularly advises clients on trade marks, branding and related areas of the law, including applications for registration, oppositions, cancellations and renewals of trade marks and designs with IP Australia and in other jurisdictions under the Madrid Protocol; domain, business and company names; passing off and misleading and deceptive conduct; and establishing certification trade marks.

Our approach to branding strategy goes far beyond the mere registration of a mark and extends into online commerce and the use of our clients’ brands on social media sites. Working from the ground up, we begin by advising on business and online domain names, before looking at competitor activities and trade mark strategy. Through our international connections and overseas trade mark associates, we can ensure that your branding strategy is as global as you intend your business to be.

Our services in Trade Mark and Branding Strategy include:

  • Business name and domain name search and strategy
  • Trade mark searches
  • Trade mark registration (Australia and overseas)
  • Negotiation with IP Australia and owners of pre-existing marks
  • Watching and portfolio management
  • Trade mark licensing
  • Enforcement, mediation, dispute resolution and litigation
  • Anti-counterfeiting

Please visit FAL Marks & Brands for further information on our brand strategy services.

Significant matters

FAL advised Thermomix in Australia Pty Ltd on its online brand management strategy for its iconic Thermomix product, on the use of brand name online and in social media on an active and ongoing basis.

Acting for Hepburn Shire Council in a successful conclusion to two trade mark oppositions concerning the iconic, “Hepburn Bathhouse & Spa” trademarks.

Our lawyers advised a leading textiles brand on a comprehensive brand development strategy and trade mark usage.

Our lawyers acted for a leading clothing supplier in an international trade marks dispute where an overseas retailer sued for non-use of registered marks. Through mediation, this was resolved in the supplier, once an independent valuation of the marks had been obtained.

FAL provided urgent trade mark registration services and advice to the Victorian Department of Innovation, Industry and Regional Development (DIIRD) for the “Melbourne” book device log and “Tourism Victoria”. The “Melbourne” book device logo was a time sensitive task with trade mark registration being sought prior to its use on the Rod Laver Arena at the Australian Open.