COVID-19 Update

Fashion & Branding

Fashion & Branding: Create, Protect, Transform

Currently between 50-60% of the value of a fashion business belongs to its brand, making brands the single most valuable intangible asset of the sector. In order to maximise such value,¬†fashion businesses should create unique images and define clear brand strategies. Brands are as important for the fashion section as they are for the consumer, … Read More

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