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Intellectual Property

The price of them apples: Ready to license but unsure how much the technology is worth?

With new and early stage technologies, or perhaps new uses for existing technologies, the value of the technology for licensing purposes is often not able to be readily determined. In the absence of a commercialisation track record, the risk is that the value for the licensed technology (licence fees, milestone payments, royalties) may be set … Read More

Fashion & Branding: Create, Protect, Transform

Currently between 50-60% of the value of a fashion business belongs to its brand, making brands the single most valuable intangible asset of the sector. In order to maximise such value,¬†fashion businesses should create unique images and define clear brand strategies. Brands are as important for the fashion section as they are for the consumer, … Read More

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