COVID-19 Update
On 24 March 2022, the direct .au domain name will launch and be available for licensing from .au Domain Administrator (auDA) accredited Registrars. The new domain level means website names can be shortened by dropping the .com (or other variants featured in domain names) to become just “website.au”. Where there is no existing domain name … Read More
We are delighted to announce that the copyright in the Aboriginal Flag has been assigned to the Australian Government after they reached an A$20 million deal. The Aboriginal Flag is now free for public use in accordance with the same protocols as the Australian Flag, other than for commercial manufacturers of flags. Furthermore, the deal … Read More
By Maddison Reznik, Lawyer and Trade Mark Attorney It is a commercial reality that businesses want to improve efficiencies whilst retaining the best quality output. For some businesses, this means investing in artificially intelligent technology (“AI”). However, questions arise as to whether businesses will be giving up some benefits when recruiting AI to do their … Read More
With new and early stage technologies, or perhaps new uses for existing technologies, the value of the technology for licensing purposes is often not able to be readily determined. In the absence of a commercialisation track record, the risk is that the value for the licensed technology (licence fees, milestone payments, royalties) may be set … Read More
Currently between 50-60% of the value of a fashion business belongs to its brand, making brands the single most valuable intangible asset of the sector. In order to maximise such value, fashion businesses should create unique images and define clear brand strategies. Brands are as important for the fashion section as they are for the consumer, … Read More
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