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Apple overtakes Coca Cola as the Most Valuable Brand in the World

For the first time in its history, Apple has been rated as the world’s most valuable brand, followed by Google. Meanwhile Coca Cola, a company who has been in the lead for many years, has fallen to third place. Apple was only rated 36th when Interbrand[1] prepared its first brand ratings in 2000. However, global successes … Read More

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