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Rhys Munzel
Amidst a universally acknowledged horrible year for new Australian businesses, it is nice to highlight the emergency of a business moving forward with new innovative products.
Co-founded by Julie Hirsch and Nicole Lamond, Eloments Organic Vitamin Tea is one of the world’s first natural vitamin and mineral enriched brands, designed to provide customers an easy and enjoyable way to take their daily vitamins.
Every cup of Eloments tea provides a range of vitamins and minerals, including vitamin B1, B2, B3, B5, B6, B7, B9, Vitamin C, and Zinc. Certainly a novel way to increase your vitamin intake while providing your daily ‘hit’ of tea.
Not only does Eloments care about the wellbeing of consumers, but also the wellbeing of the world. Eloments sources Fairtrade-certified organic ingredients – teas, herbs and spices – from around the world, ensuring that growers and workers are paid fairly through the Fairtrade system.
Following years of research and development, working with Australian nutritionists and independent laboratories, Eloments created a patent-pending water-processing method to enable plant extracts packed with essential natural vitamins and minerals to be combined and processed with tea into tea bags, a world-first innovation.
FAL Lawyers is proud to have assisted Julie and Nicole in providing Eloments with patent and trade mark protection over its products, which will not only assist Eloments in preventing copying of its new products by third parties, but has also provided valuable assets for consideration by investors during capital raising efforts.
The importance of patenting your inventions
Exclusive use
As owner of a patented invention, you have exclusive rights, during the term of the patent, to exploit the invention and to authorise others to exploit the invention.
Patenting the manufacturing method was critical for providing Eloments with a competitive advantage, as the company was offering a product to consumers that competitors did not have. The patent enables Eloments to have exclusive use of its patented invention for up to 20 years. Without patenting the invention, competitors would have a right to use it freely, without making any payment.
Protect against infringement
If someone uses your patented invention without your consent, you can bring patent infringement proceedings against the unauthorised user, stopping their conduct and recovering damages or an account of profits.
Protects time and resources
Innovation often results from significant investment, and patent protection protects a company’s time and resources in the research and development of that invention.
Need help patenting your invention?
Protecting your patentable inventions should be a top priority. FAL Lawyers is well-placed to advise on, search and prepare applications.
