FAL Lawyers has evolved considerably over the years. Through the COVID-19 pandemic, we adapted our business model to ensure we met our clients’ ever-changing needs. Post-pandemic, we’ve moved our Melbourne headquarters to a new office that better facilitates our hybrid work policy, and allow our staff to work remotely as much as they like.


And the last piece of the puzzle was to refresh the firm’s brand identity to better reflect who we are as a firm today.


First, some background:

When we founded FAL Lawyers in 1993, our goal was to make technology commercialisation more accessible and effective for organisations of all sizes.

Since then, we’ve built a strong track record in supporting innovation.

Along the way, we’ve expanded our expertise to a number of complimentary areas of commercial law.


Today, FAL is more than just a law firm. We are strategic advisors, and our mission is to add value to your organisation. Through our diverse experience and expertise, we tailor our legal solutions to meet the unique needs of each and every client. We are passionate about supporting the growth of our clients, and we’re proud to be a trusted partner in their success. We are committed to providing innovative solutions that reflect your organisation’s values and goals.


As the business and technology community continues to evolve, you need advisors you can trust to provide innovative, value-driven solutions that will ensure your organisation thrives – both now and in the future.


In today’s highly competitive market, organisations want more than just legal advice. And at FAL, we make more possible with legal solutions that add value.


However, we found that our old brand identity kept our capabilities under wraps. From the outside looking in, our clients, our people and the community saw us as just another law firm, So through a much-needed rebrand, we set out to change that.


The Rebrand:

Working with the branding experts at Sidedoor Brand Agency, we developed a brand that embodied the qualities of our firm. Our green and warm grey colour scheme reflects the innovative, contemporary and progressive culture of our firm.


Bringing the colour scheme together is plum red, a nod to our old colours and a link to our storied history.

We thank you for your support of FAL Lawyers over the years, and we’re excited to take you on the next stage of our journey.

Interested to find out more? Feel free to contact us today.